HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT ANd ANCILLARY TEXT?
Cross media marketing (promotion) and synergy
Cross Media promotion of a product, linking to the continuity and Brand Identity is very important to help the a success of a film. Promotion generally cost less, it is easy and often most successful of marketing stragies.
Cross Media marketing means, different media products, such as the Internet, social network, TV, Mobile phones etc merging together to promote another product for the audiences convenient. Cross-promotion is a form of marketing when costumers of one products, with promotion of a related product. This is also called Synergy - other companies may work together to produce
and distribute a film.
All of these are necessary to help film as different media streams of promoting a product, makes audiences understand, the many ways in which a product sells and is exhibited - it also helps to extend an audiences experience of a film.
Cross Media marketing means, different media products, such as the Internet, social network, TV, Mobile phones etc merging together to promote another product for the audiences convenient. Cross-promotion is a form of marketing when costumers of one products, with promotion of a related product. This is also called Synergy - other companies may work together to produce
and distribute a film.
All of these are necessary to help film as different media streams of promoting a product, makes audiences understand, the many ways in which a product sells and is exhibited - it also helps to extend an audiences experience of a film.
brand identify importantance and impact
Brand identity means the representation of a company either by it's value, service, ideas and its colour scheme and design. The brand is to portray a emotional trademark with a collaborative image as one, the identity is the visual aspects that help form the brands, emotive perceived image and, the logo is the most simplest form that identifies a business, by the use of a mark or icon. Brand identity is normally most recognizable and memorable by its logo, as it can help audiences or consumers remember the business' brand and identity - straight away by it's icon or mark, it can establish or tell you what business this is. A Brand identity is not only about a logo in actual fact, it also includes a distinctive font and a colour scheme. It is important to have a brand identity, because it distinguishes it self from other competition or company -production and, it is also develops a clear, meaningful, consistent messages that is easily conveyed.
Most important for final products - COLOUR'S CONTINUITY, SUPPORTING STRUCTURE and ANCILLARY TEXT
In order for the main product of a film to be successful and to work effectively through cross media promotion the continuity of structure, form, colour and sometimes the image is normally important, but most significantly the supporting text and typography of the text throughout the product. Audiences find a film recognizable through the CONTINUOUS COLOUR, SUPPORTING STRUCTURE AND ANCILLARY TEXT throughout the products.
I decided to look at Twightlight for my research. I am going to concentrate on the continuity of text within different areas of promotion, through cross media convergence. My aim is to look at how our film and our Production team would be promoted, either though the internet; social networking sites such as Facebook, Twitter and Myspace and IMDB, our film on DVD selling as BLU RAY on Amazon, promotion of our magazine in shops, poster display on buses, trainstation, billboards etc. In order for the our product to be successful we will keep our text the same and keep the colour, structure and form the same - one thing we might change if we were advertisting our film, through games or through food companies, could be the image. This does not necessarily make the films promotion any less effective.
TWILIGHT CROSS MEDIA promotion and synergy through internet: IMDB, FACEBOOK, TWITTER, AMAZON & YOUTUBE
Twlight have use social networking sites to advertise their film, such as IMDB, FACEBOOK, TWITTER, AMAZON and YOUTUBE. The CONTINUOUS COLOUR, SUPPORTING STRUCTURE AND ANCILLARY TEXT is consistently shown throughout the different sites on one media stream - the internet. The cross media marketing is diversely used to promote Twilight in many ways.
TWILIGHT' MAIN PRODUCTS: POSTER, DVD MAGAZINE and trailer
These are the three main products a film needs in order to promote and sell their movie. Twilight have a poster, DVD and magazine front cover all using the same colour and typography - this is a very effective approach.
The background for all the products have a brown, fog approach, with dark shadows; this looks as if it is taken outside. The title of the film is colored in gold throughout all of the products - this is most important because, the continuity of the film title and it's design, is the main feature which distinguishes products from other products. The title of a film is always the first thing audiences look for. The typography of the film title is consistent throughout all products - this should most defiantly not change. The title of the film is always placed at the bottom of the product, so the structure of a product is another important factor, as it makes each product much more easily noticed as to which film the production team is trying to sell. The images on the poster, magazine and DVD cover are all different - this doesn't matter as much but, throughout all of the products the characters are wearing the same costume. The image is mostly likely to not be consistent through out all the products because, it portrays that each product is different and has different uses.
The background for all the products have a brown, fog approach, with dark shadows; this looks as if it is taken outside. The title of the film is colored in gold throughout all of the products - this is most important because, the continuity of the film title and it's design, is the main feature which distinguishes products from other products. The title of a film is always the first thing audiences look for. The typography of the film title is consistent throughout all products - this should most defiantly not change. The title of the film is always placed at the bottom of the product, so the structure of a product is another important factor, as it makes each product much more easily noticed as to which film the production team is trying to sell. The images on the poster, magazine and DVD cover are all different - this doesn't matter as much but, throughout all of the products the characters are wearing the same costume. The image is mostly likely to not be consistent through out all the products because, it portrays that each product is different and has different uses.
BILLBOARD, BUS STOP and on Bus: Promotion and exhibition outside of media stream
On the billboard the brown, fog approach, with dark shadows are used again and the text remains in the same colour and typography. The images used on the billboard are the same as on the DVD front cover, but in a different positioning on the page. The bus stop poster is portrayed in a different colour compared to the other products, and the title of the film is written in a different language. Here the audience is still able to notice that this is a twilight poster through cross media promotion and through the serif gradient, bevel and emobossed contour texture and glow on the text. The images of the character also make the film recognizable with the support of the pale face and lighting on the face. The black and dark shadows is also another feature which make this distinguished.
Twilight advertises food and drink!
Twilight's products have also been advertised for food and drink - the text and colouring of on the products, again revel this is a Twilight movie. Twilight works alongside Bubble tea and Burger King to promote their movie. The text throughout both products are the same and the colour still remains and the serif , bevel and embossed contour texture on the text keeps the continuity of the film title the same. The main colours used in these two products are red, blue, gold, black and brown. The blue and red text is portrayed on the food advert on the bottle and other packaging, whereas on the drink advert these two colours are used as the background. All of the characters are wearing the same coloured clothing within the adverts and their faces have been saturated to input a horrific and zombie type feature.
OTHER PRODUCTS
The COMBINATION OF the MAIN PRODUCT AND ANCILLARY
TEXT and other distinguishing features within The dark knight rises
This is a collection of the promotional campaign The Dark Knight exhibited to widen audiences experiences and excitement to the movie. All movies start with their main products - the video, magazine and poster, then use other companies to help promote their movie.
Throughout all of the Dark Knight products the main colours which are used, is blue, grey and black. These are all dark dull colours; this follows conventions of a horror movie with the use of dark colours. One of the most significant features which is displayed thoughout all the , is a Dark Knight film is the character Bat man. Within most of the products Bat Man is wearing his black, leather costume (mask). Most of the shots of bat man are either long shots or mid-shot, to show Bat man's physical strength and power. The title of the film is written within san serif font throughout all of the products; the continuity of text increases more effective promtotion and follows the conventions of brand identity.
Throughout all of the Dark Knight products the main colours which are used, is blue, grey and black. These are all dark dull colours; this follows conventions of a horror movie with the use of dark colours. One of the most significant features which is displayed thoughout all the , is a Dark Knight film is the character Bat man. Within most of the products Bat Man is wearing his black, leather costume (mask). Most of the shots of bat man are either long shots or mid-shot, to show Bat man's physical strength and power. The title of the film is written within san serif font throughout all of the products; the continuity of text increases more effective promtotion and follows the conventions of brand identity.
MINDBLOWN PRODUCTION - CROSS MEDIA CONVERGANCE: YOUTUBE, TWITTER, FACEBOOK AND IMBD
'Bollocks' Main products
Continuity of text throughout MAIN products
continuity of props
In our teaser trailer we used a TV; to keep the continuity throughout our products we have included this within our poster, created on Photoshop using a digital white board and lighting for this affect. The TV is used in our main products, as the trailer begins with the group of students watching a horror movie on the TV in the living room. The title of our film is called 'Bo11ocks' - 'Bollocks'; one of the characters thought the film was rubbish & decided to scare the other friends, this is 'Bollocks...a joke taken too far'. The title of the film supports the comedic aspects of the trailer. The knife is repetitively used in our products - we used this in our poster and trailer to portray this is a slasher.
The combination of text & shots
The ancillary text supports the shots within the trailer. All of these shots link to the text 'always watch your back' shown in the teaser trailer. Within theses shots only a part of the mystery killer is shown - committing his evil crimes. Two of the images which links to the caption the most is, the first image of the character played by Sheryl. The killer has come behind her, about to grab her from her head. The third and forth image also shows the killer from behind the victim grabbing her from her neck. The caption 'always watch your back', illustrates that you need to watch out - which is effective in the shots of this teaser trailer and supports the development of the narrative of the movie very well.
The caption '...a joke taken too far' and our Bollocks tagline ' this isn't funny anymore', is effective in our trailer and our poster, because it helps to tell the narrative of the film. Both of these phrases link to the final girl's facial expression within our main products, and the lighting in the shots.
The final girl is shown more than once in this trailer, as her character is most significant in the movie. In all of these shot, the final girl's facial expression portrays that she is scared after watching the horror movie, being frighten by one of the characters, mysterious and fightened by the unknown killers evil deeds. Her expressions portray this is 'a joke taken too far' and 'this isn't funny anymore'.
In the first shot, her facial expression looks very focused and scared. In the first second shot , her facial expression looks mysterious and scared - the lighting is shone directly on her face. In the third shot her facial expression look frantically worried - here again the lighting is shone directly in her face. In the last shot (on the magazine), her facial expression looks as if she is stunned by all of the horrific events which happened - the light is also shone on her face in this image.
The final girl is shown more than once in this trailer, as her character is most significant in the movie. In all of these shot, the final girl's facial expression portrays that she is scared after watching the horror movie, being frighten by one of the characters, mysterious and fightened by the unknown killers evil deeds. Her expressions portray this is 'a joke taken too far' and 'this isn't funny anymore'.
In the first shot, her facial expression looks very focused and scared. In the first second shot , her facial expression looks mysterious and scared - the lighting is shone directly on her face. In the third shot her facial expression look frantically worried - here again the lighting is shone directly in her face. In the last shot (on the magazine), her facial expression looks as if she is stunned by all of the horrific events which happened - the light is also shone on her face in this image.
Bollocks cross media promotion
Here are other products made to promote our film 'Bollocks'. These are other main ways producers market their film and use other companies also; this helps to sells and is exhibited their film, also helping to extend an audiences experience of a
film, through cross media promotion and synergy.
film, through cross media promotion and synergy.